Cheez-It Citrus Bowl Mascot Controversy

The Citrus Bowl featured a Cheez-It mascot in response to the Pop-Tarts Bowl's edible mascot. The Cheez-It mascot held up a 'Non Edible Mascot' sign and made a grand entrance at Camping World Stadium. The Pop-Tarts and Cheez-It mascots are both products of Kellogg, and the events put on a marketing masterclass. The mascots' actions made for amazing television, with the Pop-Tarts mascot being lowered into a toaster and eaten, and the Cheez-It mascot fearing for its life.