John Abraham expressed pride in his latest film, Vedaa, despite its disappointing box office performance, facing stiff competition from Stree 2 and Khel Khel Mein. In interviews, he described Vedaa as a 'brave film' that tackles heavy subjects, emphasizing the importance of its message over commercial success. He acknowledged the mixed-to-positive responses but maintained that the film's quality, from acting to cinematography, was commendable. Abraham respected audience preferences but encouraged them to confront the film's serious themes. He noted that while there is a natural regret when a film does not perform well, he believes that the team executed their vision effectively. Ultimately, he aims to balance artistic integrity with a desire for commercial success in his future projects.