Allu Arjun's highly anticipated sequel, 'Pushpa 2: The Rule', is set to release in theaters on December 6, 2024, following the blockbuster success of its predecessor. The film has generated significant buzz by securing a record-breaking OTT deal with Netflix for approximately Rs 270 crore, making it one of the most expensive digital rights acquisitions in Indian cinema. Directed by Sukumar, the sequel will see Arjun reprise his role as sandalwood smuggler Pushpa Raj and will be available in multiple languages, enhancing its reach. With a production budget of Rs 500 crore, 'Pushpa 2' promises to expand on the first film's narrative while addressing unresolved plotlines. The excitement is further fueled by recently released promotional content, including songs that are trending online. Following its theatrical release, Netflix will host the film, solidifying its status as a major player in the OTT landscape.