In 2024, SEO metrics play a crucial role in enhancing search engine visibility and performance. Key metrics include keyword research, content optimization based on search intent, and tracking performance through various criteria like search engine rankings and organic traffic. Additionally, businesses are urged to focus on translating SEO concepts into business terms to secure stakeholder buy-in for organic projects and understand the impact on customer experience. SaaS companies are advised to prioritize SEO strategies like in-depth keyword research for long-tail keywords to reduce acquisition costs, drive sustainable organic traffic, and attract qualified leads, leading to business growth and increased conversions.