Footwear brand HEYDUDE has partnered with Emmy-nominated actress Sydney Sweeney as their 'Director of Dude' in a long-term campaign focused on comfort and confidence. Sweeney aims to embody and promote the brand's message that being a 'Dude' is about feeling comfortable in one's own skin and embracing authenticity. The campaign will feature Sweeney in various marketing efforts, including social media and out-of-home advertising, highlighting the versatility and style of HEYDUDE's footwear. Sweeney's favorite styles include the 'Wendy Funk Mono' and the metallic 'Wendy', which she describes as essential for everyday wear. This collaboration is part of HEYDUDE's strategy to enhance brand relevance and awareness under new president Terence Reilly, who emphasizes comfort in lifestyle and fashion. Overall, the initiative seeks to inspire individuals to confidently express themselves while enjoying the comfort of HEYDUDE shoes.