Kelce Brothers Sign $100 Million Podcast Deal

Travis and Jason Kelce have signed a lucrative three-year deal with Amazon's Wondery for their podcast, New Heights, reportedly worth over $100 million. This partnership will grant Wondery global distribution rights for both audio and video episodes, as well as exclusive ad-sales and representation rights. The Kelce brothers' podcast has gained significant popularity, particularly following Travis's relationship with pop star Taylor Swift, which has drawn in a wider audience. Their recent podcast episodes have consistently attracted millions of views, especially when discussing topics related to Swift. The brothers expressed excitement about teaming up with Wondery, highlighting their commitment to producing innovative content as the show enters its third season. This deal emphasizes the growing trend of athletes capitalizing on their fame through media ventures beyond their sports careers.