University of Florida, Jaguars Announce Partnership

The University of Florida (UF) and the Jacksonville Jaguars have announced a four-year partnership aimed at enhancing community impact and elevating UF's brand visibility. Under the agreement, UF and UF Health will have their brands prominently displayed at Jaguars games both domestically and internationally, with joint marketing campaigns to follow. This partnership, funded entirely through private contributions, aligns with UF's plans to open a graduate campus in Jacksonville focused on fintech and medical technology, with classes set to begin in fall 2025. UF Board of Trustees Chairman Mori Hosseini emphasized the partnership as just the beginning of UF's ambitions in Jacksonville. However, the partnership does not clarify the Jaguars' plans for their 2027 season during renovations at EverBank Stadium. Mark Lamping, president of the Jaguars, expressed enthusiasm for the collaboration, highlighting the natural fit given UF's investment in higher education and healthcare in the city.