JD.com Inc. has announced a new share buyback program worth up to $5 billion, effective from September 2024 and running through August 2027, in a move to reassure investors amid concerns about the Chinese consumer market. The announcement comes after a series of negative outlooks from other retailers, such as Walmart's sale of its stake in JD.com and PDD Holdings' gloomy forecast, which have heightened fears about consumer spending in China. Following the announcement, JD.com's shares rose approximately 5% in pre-market trading, recovering from previous losses due to the challenging economic environment. Analysts note that JD.com’s aggressive buyback strategy reflects its strong commitment to shareholder returns, particularly as it has already fully utilized its previous buyback programs. With a robust cash reserve of $20.2 billion, JD.com is positioned to maintain investor interest despite broader market challenges. Overall, this buyback plan is an attempt to bolster confidence in the company amidst declining stock performance and economic uncertainty in China.