Union Commerce Minister Piyush Goyal has expressed significant concerns regarding the impact of large e-commerce companies on India's small retail sector, which includes approximately 100 million 'mom and pop' stores. He emphasized that while the government supports technological advancements and e-commerce, it should not come at the expense of small retailers, who are vital for the economy and employment. Goyal noted that predatory pricing practices by larger e-tailers threaten the livelihoods of small shopkeepers and could lead to their decline, similar to trends seen in Western economies. He called for a balanced approach to e-commerce growth, urging stakeholders to ensure that the benefits of digital commerce are equitably distributed across society. Goyal highlighted the need for careful analysis of e-commerce's long-term implications on traditional retail and employment, warning that half of India's market could be dominated by e-commerce within the next decade. His remarks reflect a commitment to fostering a fair competitive environment while recognizing the transformative potential of e-commerce.