Vice President Kamala Harris' campaign is launching a new Twitch channel to stream her Democratic National Convention speech, aiming to engage younger voters and break through a personalized media landscape. This move complements her existing presence on platforms like TikTok, Instagram, and YouTube, with a focus on real-time engagement and relatable content. The campaign, which has hired over 175 staffers for digital marketing, has also credentialed 200 independent creators to cover the DNC for the first time. The Twitch initiative is part of a broader strategy to reach hard-to-reach voters and those who will decide the election, leveraging meme culture and viral content. Harris' campaign has seen significant success on TikTok and has received endorsements from influencers like Charli XCX. The campaign's digital push reflects the growing importance of non-traditional media in modern political outreach.