Manchester United Casts Barry Keoghan for Kit Campaign

BAFTA award-winning actor Barry Keoghan is set to play a central role in Manchester United's new kit promotional campaign for the 2024/25 season. Keoghan, known for his acting accolades, including a BAFTA win and an Oscar nomination, will feature in the club's advertising material. United and Adidas have a history of celebrity collaborations for promotions, with Keoghan following in the footsteps of figures like Paul Pogba and Eric Cantona in these campaigns. Keoghan, who has family ties to the club through his second cousin Frank Stapleton, had initially considered a career in football before pursuing acting. The excitement around United's upcoming kit launch and Keoghan's involvement signal a significant marketing move by the club, known for its lucrative deals with Adidas and previous high-profile promotions.