Sales Surge for PS5 After Black Myth: Wukong Launch

The release of the action role-playing game 'Black Myth: Wukong' has significantly boosted PlayStation 5 sales in China, with reports indicating a 100% year-on-year increase in transactions on e-commerce platforms like Tmall. Developed by Game Science and inspired by the classic Chinese novel 'Journey to the West', the game sold at least 4.5 million copies upon its launch, quickly becoming Steam’s most-played single-player game ever. Local retailers reported a surge in demand, with Sony’s flagship store in Shanghai selling out of PS5 units shortly after the game’s release. Searches for PS5 consoles also surged by 300% on Alibaba's Xianyu flea market, reflecting heightened interest in the console. This phenomenon marks a rare success for Sony in the Chinese market, which has been traditionally dominated by mobile games. Analysts suggest that the game’s cultural resonance and high-quality production are key factors driving its popularity and subsequent rise in console sales.