Athletes Showcase Fashion at Paris 2024 Olympics

With the Paris 2024 Olympics approaching, athletes are showcasing their fashion sense beyond their sporting prowess. German sprinter Alica Schmidt and American tennis star Coco Gauff are notable for their collaborations with high-end brands like Puma, Nike, and New Balance, bringing innovative styles to sportswear. Track star Sha’Carri Richardson and fencer Miles Chamley-Watson also highlight the blend of athletic and fashion worlds, featured in high-profile magazines and runway shows. The Olympics' opening ceremony will serve as a global runway, with designers like Stella Jean and Ralph Lauren outfitting athletes to represent cultural vitality and national pride. The event emphasizes sustainability and adaptability, especially for Paralympic athletes, with brands like Lululemon tailoring designs based on athlete feedback.