ACMA Finds 10 Play Breached Gambling Ad Rules

The Australian Communications and Media Authority (ACMA) has found that Network 10's streaming service 10 Play violated gambling advertising rules during two live-streamed sports events on October 14, 2023. The breaches occurred during the A-League Women’s match and a Socceroos friendly, where gambling ads were shown outside the permissible hours of 5am to 8.30pm. ACMA issued a formal warning, highlighting that this was the first breach by Network 10, which has cooperated with the investigation. The authority emphasized that such rules are intended to minimize potential harm from gambling promotions. Network 10 attributed the breach to a manual coding error and has since upgraded its ad scheduling processes. ACMA has indicated it may take further action if violations occur again.