Giorgio Armani reported a 6% increase in net sales at constant currencies for the previous year, reaching €2.45 billion ($2.65 billion), despite a single-digit revenue slowdown in the second half of 2023 and continuing into early 2024. The luxury house attributed the decline to adjustments in the market, particularly in the Asia ex-Japan region and the more accessible luxury segment. CEO Giorgio Armani emphasized a strategic choice to limit retail price increases, focusing on long-term stability rather than immediate profit maximization. The company maintained an operating profit of €215 million, reflecting resilience amidst economic uncertainties. Armani's approach is viewed as a potential model for other luxury brands navigating similar market challenges, highlighting the importance of continuity and a pragmatic response to market fluctuations. Overall, the firm remains cautious yet optimistic in its outlook, ready to face the evolving luxury landscape.