Veteran KTLA entertainment reporter Sam Rubin, aged 64, died of a heart attack caused by coronary artery disease, confirmed by the Los Angeles County Medical Examiner. Rubin was hospitalized with stomach pain on May 10 and was pronounced dead shortly after arriving at the emergency room. His death was listed as natural due to ischemic heart disease. Rubin had a prominent career spanning over three decades at KTLA, where he was known for his warm personality and extensive knowledge of the entertainment industry. His sudden passing shocked many, as he had been on air just a day before his death. Tributes have poured in from colleagues, celebrities, and fans, highlighting his impact on Los Angeles morning television and the entertainment world.