AI's Growing Influence on SEO Strategies

The landscape of search engine optimization (SEO) is rapidly evolving due to the increasing use of AI chatbots, necessitating new strategies for brands to maintain visibility. A startup called Profound has emerged to assist brands in navigating AI-driven searches by providing insights into search queries and how AI ranks content. Recent reports indicate that algorithm changes are now the primary concern for SEO professionals, with a shift from content creation challenges to adapting to these changes. As AI-generated content becomes more prevalent, companies must refine their keyword strategies to focus on natural language and user intent rather than traditional high-volume keywords. Additionally, businesses are encouraged to produce high-quality, engaging content that answers user questions to remain competitive. The Charity Digital Skills Report highlights that many charities lack SEO skills, potentially hindering their online presence and audience engagement.