Patrick Mahomes Launches NIL Initiative with Adidas

Patrick Mahomes has launched 'Team Mahomes', signing six Texas Tech student-athletes to NIL deals in partnership with Adidas, aimed at enhancing the university's profile in name, image, and likeness initiatives. The inaugural members include athletes from various sports: Micah Hudson (football), NiJaree Canady (softball), Jasmine Shavers (basketball), Matthew Comegys (golf), Sam Courtwright (soccer), and TJ Pompey (baseball). This collaboration underscores Mahomes' ongoing commitment to his alma mater, further solidified by a recent $5 million donation towards a major facility project at Texas Tech. The student-athletes will participate in marketing campaigns for Mahomes' Adidas signature shoe and apparel line. Mahomes expressed excitement about the partnership, emphasizing the importance of supporting young athletes and the collaborative nature of the initiative with Adidas. The announcement follows Adidas' recent 10-year partnership with Texas Tech, marking a significant step in athlete sponsorship in college sports.