On August 30, JYP Entertainment announced its intention to take legal action against the proliferation of illegal deepfake videos featuring members of the K-pop girl group TWICE. The company expressed grave concern over these AI-generated videos, categorizing them as blatant violations of the law and a serious infringement on the artists' rights. JYP is currently collaborating with a specialized law firm to gather evidence and pursue strong legal action without leniency. This announcement follows a rise in deepfake pornography involving numerous female idols and comes amid heightened awareness of sexual exploitation issues within the K-pop industry. The Korean government has also initiated crackdowns and plans to implement comprehensive measures to combat deepfake-related crimes by October. JYP Entertainment's proactive stance reflects a wider demand from fans and the industry for stricter measures against the misuse of technology in violating privacy and dignity.