Aize has expanded its collaboration with Aker BP to include a Software-as-a-Service (SaaS) agreement aimed at developing a digital twin for brownfield projects and the Yggdrasil asset. The global SaaS industry is projected to reach revenues of $195.2 billion by 2023, creating a competitive landscape that requires companies to adopt effective sales strategies, such as value-based pricing and free trials, to succeed. The evolution of sales processes has been influenced by companies like Salesforce, which popularized a subscription model that reduces entry barriers for customers. Additionally, vertical SaaS companies, which focus on specific industries, are gaining traction by utilizing proprietary data to create specialized workflows and improve accuracy in business applications. This shift highlights the increasing importance of tailored solutions in the SaaS market. As the industry grows, businesses must navigate both opportunities and challenges to stand out and deliver value.