Generation Z Boosts Nicotine Pouch Popularity

22nd Century's VLN tobacco products, which contain 95% less nicotine than traditional cigarettes, are facing significant challenges, reporting a $15,000 revenue loss in the second quarter despite expanding distribution across major retail outlets. The company's future hinges on potential support from the Biden administration, which appears increasingly unlikely before the November elections. Meanwhile, a study reveals an increase in e-cigarette use among young adults, with 20% vaping in 2021, as traditional cigarettes remain more popular overall despite declining smoking rates. Gallup polling indicates that while only 11% of Americans smoked cigarettes in the past week, 7% vaped, highlighting the persistent appeal of classic tobacco products. Furthermore, Generation Z is increasingly turning to white nicotine pouches, a tobacco-free option that aligns with their health-conscious and discreet consumption preferences. This trend reflects a broader shift in nicotine consumption habits, driven by changing social norms and an appetite for innovative products.