A social media trend where tourists reenact the popular video game Temple Run at Cambodia's UNESCO World Heritage Site, Angkor Wat, has sparked widespread concern among conservationists and historians. Tourists are filming themselves running and jumping through the ancient temple, which has led to millions of views online. Experts warn that such activities could severely damage the nearly 900-year-old structures and disrespect their cultural and spiritual significance. Conservationist Simon Warrack highlights the potential harm to both the physical integrity and the spiritual value of the temple. UNESCO and other conservation organizations emphasize the need for responsible tourism to protect the site's cultural heritage. The trend underscores the broader issue of how social media can drive harmful behaviors at historically significant sites.