Human Mobile Devices (HMD) has partnered with Mattel to launch a retro Barbie-themed 'dumb phone' that emphasizes simplicity and digital detox. Priced at £99 ($130), the flip phone is designed to help users reduce screen time by foregoing internet and social media access, featuring only basic functions like calling, texting, and an alarm. The device includes nostalgic elements such as interchangeable covers, a beaded lanyard, and a built-in mirror. Aimed particularly at Gen Z and those seeking a break from digital distractions, the Barbie phone has been well-received for its potential to encourage real-world interactions. The phone is already available in the UK and will soon be launched in the US.