Starbucks Updates Iced Coffee Recipe After 18 Years

Starbucks has introduced its first iced coffee recipe change in 18 years, launching a new blend crafted from Latin American beans with notes of malted chocolate and brown sugar on May 7. The updated recipe is now unsweetened by default, allowing for easier customization, but has sparked mixed reactions from customers, with some praising its new flavor while others lament the loss of the classic taste. The coffee giant is also facing challenges, including a reported 6% drop in U.S. orders attributed to rising prices, long wait times, and customer dissatisfaction with its political stances. Former CEO Howard Schultz acknowledged issues with the mobile ordering system contributing to customer frustration. Amid these challenges, Starbucks has implemented promotions and workflow restructuring to entice customers back, but the impact remains uncertain. New CEO Brian Niccol, known for turnaround strategies, faces significant hurdles in restoring the brand's appeal and customer loyalty.