Amazon is instructing its salespeople to emphasize the shortcomings of AI competitors, particularly OpenAI and Google, in a bid to assert its dominance in the AI space. Internal sales guidelines from AWS reveal strategies to counter the rise of OpenAI, highlighting issues such as security, customer support, and the company's research-focused nature. Google has responded, asserting its superiority in AI infrastructure and model offerings, stating that Amazon's claims are unfounded. Meanwhile, OpenAI has introduced SearchGPT, an AI-powered search engine aimed at competing directly with Google, which is currently in a limited rollout phase. This competitive landscape reflects a significant shift as companies race to capture market share in generative AI and cloud services. The rivalry underscores the urgency for Amazon to catch up in a market increasingly influenced by AI advancements.