Big Bash League in India

The Big Bash League (BBL) and Women’s Big Bash League (WBBL) are intensifying efforts to attract more Indian players due to a significant rise in viewership from India, attributed to a new media rights deal. General Manager Alistair Dobson noted that the leagues have witnessed increased global audiences, particularly in India, positioning it as a key market. The leagues previously engaged Indian audiences by featuring prominent commentators like Ravi Shastri and Harsha Bhogle, whose involvement has resonated well with fans. With previous successful contributions from Indian players such as Harmanpreet Kaur, the leagues are keen to expand their Indian representation further. This strategic focus aims to enhance viewer engagement and solidify the leagues' presence in the burgeoning Indian cricket market. The BBL and WBBL are committed to collaborating with cricket boards worldwide to make their competitions more accessible.