Calvin Klein has unveiled its Fall 2024 campaign featuring acclaimed actor Greta Lee, marking her debut for the brand. Directed by Mert Alas, the campaign showcases Lee in Calvin Klein's latest underwear styles, capturing her confidence and empowerment set against the backdrop of a cityscape. Lee expressed the emotional significance of the campaign, emphasizing a newfound sense of self and gratitude for her body. The collection includes modern updates to classic styles, incorporating a lightweight modal blend and intricate lace designs. The campaign, which launches globally on August 20, 2024, is accompanied by a film set to The Go-Go's 'We Got the Beat'. Lee's involvement with Calvin Klein follows her recent work with Loewe, further establishing her presence in the fashion industry.