As the new school year approaches, the Better Business Bureau (BBB) is advising parents to be cautious about online safety and the information shared during back-to-school celebrations. Parents should monitor their children's online activities, ensuring they don't create accounts without permission or fall victim to scams, such as phishing or deceptive contests that collect personal data. Additionally, when sharing back-to-school photos on social media, parents should refrain from including identifiable details such as their child's name, age, school, or any landmarks that could reveal their location, as this information could be exploited by scammers. Instead, they are encouraged to use generic backgrounds and focus on less revealing details. The BBB emphasizes that while it's important to celebrate, maintaining privacy is crucial to protect children from potential threats online. Parents can find more tips and resources on social media privacy at BBB.org.