Meta and Snap are set to unveil their latest AR glasses in September, marking a significant advancement in augmented reality technology. Snap will introduce its fifth-generation Spectacles on September 17, featuring an improved field of view and battery life, though production costs will limit availability to developers only. Following this, Meta plans to reveal its Orion AR glasses on September 25, which are anticipated to offer a more immersive experience and deeper integration with Meta's AI assistant. Both companies are racing to establish dominance in the AR market, with Meta's offering being touted as potentially the most advanced consumer electronics to date. However, both products will initially serve as demo devices due to their high production costs. The competition is heating up, setting the stage for a transformative period in AR technology.