Emma Raducanu faced a crushing first-round defeat against Sofia Kenin at the US Open, extending her winless streak since her historic 2021 victory. The 21-year-old, now ranked World No. 72, expressed her disappointment, saying she felt 'sad' and acknowledged potential issues with her preparation and training schedule. Following this loss, there are growing concerns about her sponsorship deals, as several are up for renewal and her recent performance could diminish her marketability. Despite lucrative endorsements with major brands, her prize money has been low due to injuries and inconsistent results, raising questions about her focus on tennis versus commercial interests. Analysts suggest that her appeal may wane if she cannot return to winning form, further complicating her sponsorship landscape. Raducanu's future in the sport remains uncertain as she aims to regroup ahead of the upcoming season.