NBC Reports Record Ratings for Paris Olympics

The 2024 Paris Olympics concluded with Team USA and China both achieving 40 gold medals, but Team USA leading overall with 126 total medals. NBC reported significant viewing figures, averaging 30.6 million viewers across all platforms, an 82% increase compared to the Tokyo Olympics. The men's basketball gold medal game, featuring stars Stephen Curry and LeBron James, attracted 19.5 million viewers, while the women's soccer final drew 9 million viewers. NBC's streaming platform, Peacock, set a record with 23.5 billion minutes of Olympic coverage viewed, marking a 40% increase from all previous Olympics combined. Overall, NBCUniversal's Total Audience Delivery averaged 31.6 million viewers during the Games, translating into substantial advertising revenue. NBC has secured the rights to the Olympics through 2032, indicating continued investment in Olympic broadcasting.