CNBC is launching CNBC Sport, a new vertical dedicated to sports business news, led by renowned sports business journalist Michael Ozanian. The initiative aims to provide in-depth coverage of sports business, including data-driven rankings, breaking news, and analysis of significant industry moves. CNBC President KC Sullivan highlighted the increasing importance of sports in the media business and the opportunity to offer insights and updates to the sports business audience. The addition of CNBC Sport aligns with the network's broader strategy of shifting towards cross-platform verticals led by subject-matter experts, with plans for further topic areas in the future. This move reflects a trend in the industry where media outlets are expanding coverage of sports due to its growing significance and engagement.