Kamala Harris Embraces 'Brat' Trend in Campaign

Following President Joe Biden's exit from the 2024 presidential race, he endorsed Vice President Kamala Harris, prompting a significant social media response as she embraces the viral 'Brat' trend, popularized by British singer Charli XCX. Harris has become a meme sensation among Gen-Z, with users on platforms like TikTok and X creating fancams and edits featuring her memorable quotes, including the now-infamous 'coconut tree' line. Charli XCX's tweet declaring 'kamala IS brat' has further fueled this trend, leading Harris's campaign to adopt the album's aesthetic in their branding. While Harris may not yet be the official candidate, her meme presence positions her favorably among younger voters, contrasting with the older demographics of her opponents, including Biden and Donald Trump. The campaign's meme-forward strategy is seen as a pivotal outreach effort, as enthusiasm builds around her candidacy. Despite the power of memes, experts caution that elections are not solely won through social media engagement.