Beyoncé Knowles-Carter has launched a new whiskey brand, SirDavis, honoring her great-grandfather Davis Hogue, a moonshiner during Prohibition. The whiskey, a collaboration with Moët Hennessy, boasts a unique flavor profile featuring notes of toffee, spices, and citrus, and is set to retail at $89.99 starting September 4. SirDavis has already received accolades, including 'Best in Class' at the 2023 SIP Awards, reflecting high expectations for its success. The brand not only celebrates her family's legacy but also represents Beyoncé's commitment to Black entrepreneurship and innovation. This venture aligns with her recent public image and musical themes, further diversifying her business portfolio, which includes her haircare line and fashion brand. With its roots in Texas, SirDavis embodies a blend of personal history and quality craftsmanship, promising to make a mark in the spirits industry.