McDonald's is extending its popular $5 value meal through August due to its success in driving customer traffic, initially launched in late June as a response to inflation-weary diners. The deal includes a choice of a McDouble or McChicken sandwich, four chicken nuggets, fries, and a drink, and was originally planned for a four-week run but has been extended after 93% of franchisees voted in favor. Executives noted the promotion has resonated well with customers, preventing them from opting for competitors like Burger King, Wendy's, Taco Bell, and Starbucks, which have also introduced similar value deals. While the deal is expected to generate modest profits, it is primarily seen as a strategy to bring diners back and encourage additional spending. McDonald's has faced criticism over rising menu prices, but the $5 meal deal aims to restore its value proposition for price-sensitive consumers. Franchisees are also offering localized specials to further attract customers.