2024 NCAA Men's Final Four Generates $429 Million

The 2024 NCAA Men's Final Four, hosted at State Farm Stadium in Glendale, Arizona, generated a significant economic impact of $429 million, with $256.9 million contributing to the state's gross domestic product. This marked an increase of about $100 million compared to the 2017 tournament. The event attracted nearly 115,000 visitors, with the championship game between UConn and Purdue drawing 74,423 fans, making it the third-highest attended in Final Four history. Arizona Governor Katie Hobbs praised the event for boosting tourism and showcasing the state. The tournament garnered a total viewership of 40.3 million and included festivities like the March Madness Music Festival, drawing additional crowds. Arizona is set to host the Women's Final Four in 2026, highlighting its growing prominence in major sports events.