The much-anticipated film adaptation of Colleen Hoover’s novel 'It Ends With Us' has been overshadowed by rumors of a feud between stars Blake Lively and Justin Baldoni. Multiple sources report a tense atmosphere on set, with claims that Baldoni's dismissive and 'chauvinistic' directing approach caused discomfort, particularly during scenes depicting abuse. Lively, who joined the project shortly after giving birth, faced criticism over her character's costumes, prompting her to use her own wardrobe. Despite the film's strong box office performance, neither Lively nor Baldoni have addressed the feud rumors. Social media users have noted the pair's avoidance of joint appearances and unfollowing each other on Instagram, further fueling speculation. Baldoni has indicated he will not direct the sequel, suggesting Lively might take over that role.