Matthew McConaughey and his wife Camila have taken a playful approach to promote their Pantalones Organic Tequila, launching the new 'Lawn Jorts' cocktail while going pantsless in a series of cheeky social media posts. The couple, known for their humorous style, has dubbed their tequila as the 'Official Tequila of Mowing Your Lawn' and shared a new cocktail recipe that features ingredients like honeydew melon juice and mint leaves. This promotional campaign showcases the couple's lighthearted attitude toward tequila, aiming to combat the growing snootiness in the spirits industry by reminding consumers that tequila should be fun. Their latest adventure comes just in time for Labor Day weekend, joining previous pantsless antics that include poolside lounging and playing pickleball. Pantalones Tequila is committed to sustainability, donating 1% of revenue to environmental non-profits. As the McConaugheys continue to share glimpses of their domestic life, fans are enjoying their quirky, carefree attitude.