Tembanechako Mastick, a former poacher in Zimbabwe, has transformed into a passionate advocate for wildlife conservation after serving nearly three months in jail for illegal hunting. His experience has led him to promote sustainable practices among his community, emphasizing that wildlife benefits the entire community through tourism rather than through poaching for personal gain. Mastick's advocacy comes amidst rising human-wildlife conflicts exacerbated by climate change, habitat loss, and increasing illegal hunting. He encourages local villagers to rely on agriculture and livestock for their livelihood instead of resorting to poaching. This shift in mindset is essential as wildlife trafficking continues to threaten biodiversity and ecosystems. Education and community engagement are vital in fostering a culture of conservation to protect endangered species.