Ryanair Eyes Entry into Package Holiday Market
Ryanair Eyes Entry into Package Holiday Market
Ryanair Eyes Entry into Package Holiday Market
News summary

Ryanair CEO Michael O’Leary is considering expanding into the package holiday market, a move that could see the airline competing directly with Jet2 and easyJet, both of which have successfully developed holiday package brands. This strategic shift aims to capitalize on rising accommodation costs in popular destinations and to monetize limited airport slots. Despite recent delays in aircraft deliveries from Boeing, which have impacted Ryanair's revenue, O'Leary believes that holiday packages could provide higher fares and yields. The airline has also established 'Approved OTA' agreements with several online travel agencies, indicating a broader push into the travel and tourism ecosystem. This potential new venture comes as Ryanair seeks to offset a reported 46% drop in profits and to enhance its market position.

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Fortune
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Ryanair's Michael O'Leary is considering copying rival EasyJet by launching package holidays as its rock-bottom fares fail to draw profits
Ryanair finally sets its sights on package holidays
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50% Right
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Last Updated
17 days ago
Bias Distribution
50% Right
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Story Coverage
alt
Fortune
$
Center
Ryanair's Michael O'Leary is considering copying rival EasyJet by launching package holidays as its rock-bottom fares fail to draw profits
Ryanair finally sets its sights on package holidays

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