The upcoming romantic comedy 'We Live in Time', starring Florence Pugh and Andrew Garfield, has gained unexpected viral attention due to a quirky promotional image featuring a bizarre merry-go-round horse. The film, directed by John Crowley and set to premiere at the Toronto Film Festival before its wide release on October 11, 2024, revolves around the love story of Almut and Tobias, exploring the complexities of their relationship over the years. Internet users have humorously fixated on the horse, with memes proliferating that juxtapose the couple's romantic moment with the odd appearance of the horse, likening it to a party atmosphere. This meme phenomenon is believed to boost the film's visibility, attracting audiences who may not have initially shown interest. Critics have noted that the film's intriguing premise may now be overshadowed by the hilarity of the meme culture surrounding it. Overall, 'We Live in Time' is poised to showcase a unique blend of romance and humor amid the chaos of online engagement.