WNBA media rights deal

The WNBA has secured a landmark 11-year media rights deal valued at approximately $2.2 billion, set to begin in the 2026 season. This agreement includes major partners such as Disney, Amazon Prime Video, and NBCUniversal, allowing for the broadcast of over 125 regular-season and playoff games annually. WNBA Commissioner Cathy Engelbert highlighted the significance of the deal in reflecting the league's growing value and interest in women's basketball. The contract, which could yield even more revenue through potential evaluations, represents a substantial increase from the current deal valued at about $60 million per year. The new agreements will also ensure the league benefits from enhanced production and marketing commitments from its partners. This monumental deal comes on the heels of a concurrent $76 billion rights agreement for the NBA, showcasing a broader trend of increasing investment in sports media.