Kim Kardashian and Jimmy Fallon have launched new headphone lines in collaboration with Beats Electronics, a brand founded by Dr. Dre and Jimmy Iovine. Kim's Beats x Kim collection includes three neutral shades—Moon, Dune, and Earth—while Jimmy introduced a mustard yellow pair inspired by his love for hot dogs. This marketing campaign features the two celebrities humorously competing, generating significant buzz among fans. The Beats x Kim collection is priced at $349.99, with discounts available on Amazon. The headphones offer advanced features such as Active Noise Cancellation, Transparency modes, and up to 40 hours of battery life.