Nintendo's president, Shuntaro Furukawa, acknowledges the potential of generative AI but expresses concerns over intellectual property rights, signaling that Nintendo will not currently utilize this technology in its games. Despite recognizing the creative possibilities of AI, Nintendo aims to maintain its unique value that goes beyond technology alone, relying on decades of experience in crafting gaming experiences. The company remains open to technological advancements while emphasizing the human touch in game development. Nintendo's cautious approach contrasts with the industry's exploration of AI, as seen with companies like Ubisoft and Embracer embracing AI for enhancing gameplay and NPC interactions.