Winona Ryder Stars in Jimmy Choo's AW24 Campaign

Jimmy Choo has announced Winona Ryder as the face of its Autumn 2024 campaign, titled 'Glamour Refined', celebrating the iconic style of the 1990s. Creative Director Sandra Choi emphasized Ryder's dual influence as an actress and fashion icon, noting her films and aesthetic are symbolic of the decade that shaped the brand. The campaign, featuring minimalist photography and a gallery-like set, showcases a blend of classic and contemporary designs, including reimagined footwear and accessories inspired by Jimmy Choo's archives. Ryder's goth-inspired looks, including the red Scarlett pumps and matching Cinch M bag, reflect both her personal style and a nod to her role in 'Beetlejuice', coinciding with the film's upcoming sequel. This collection also highlights a fusion of British and New York aesthetics, showcasing a balance of minimalism and maximalism. The new line is available for purchase online and aims to capture the essence of 90s cultural and fashion trends.