Epic Games has launched its store on iOS in the European Union, enabled by new regulations under the Digital Markets Act (DMA), allowing alternative app stores on Apple devices. This development aims to provide more favorable conditions for game developers, particularly for Epic's popular title Fortnite. However, the high fees imposed by Apple, including a €0.50 per user annual fee and various commissions, may deter third-party developers from joining the new marketplace. While Epic seeks to attract major developers, skepticism remains about the store's viability due to these financial hurdles. The launch marks a significant shift in app distribution, but the store's success largely hinges on whether smaller developers can navigate Apple's costs. The implications of this move could influence future app store regulations beyond the EU, especially in regions like the US.