DNC Outperforms RNC in Ratings Battle

The 2024 Democratic National Convention (DNC) in Chicago saw robust viewership, consistently outperforming the Republican National Convention (RNC) in Milwaukee. The DNC drew over 20 million viewers for three consecutive nights, peaking during speeches by Barack and Michelle Obama. Despite criticism over late scheduling, viewership remained high, with President Joe Biden and Kamala Harris attracting significant audiences. Nielsen data revealed that the DNC's second night garnered 20.6 million viewers, surpassing the RNC’s 14.8 million on its second night. However, the DNC struggled to attract younger viewers, a demographic where viewership has declined since 2016. Former President Donald Trump, who has been preoccupied with ratings, will need to match or exceed these numbers for his acceptance speech to remain competitive.