Bella Hadid expressed her shock and disappointment regarding an Adidas campaign featuring her that evoked memories of the 1972 Munich Olympics terrorist attack, which resulted in the deaths of 11 Israeli athletes. Despite Hadid's claims of ignorance about the historical connection, Adidas faced backlash and subsequently pulled the campaign, issuing an apology for the 'unintentional mistake'. Hadid stated that both her team and Adidas should have been more aware of the sensitivity surrounding the topic, pledging to do more research in the future. Following the controversy, there were rumors of Hadid considering legal action against Adidas, although the brand's CEO stated he had no knowledge of such intentions. Hadid has since been removed from the campaign and is now focusing on her equestrian pursuits in Texas. The situation highlights broader issues of cultural sensitivity in marketing and the responsibilities brands have in their messaging.