New Fashion Brand Flakii Aims to Empower Women

Two Queenstowners have launched Flakii, a women's clothing brand focused on sustainable fashion that aims to empower women while addressing a gap in stylish, comfortable options for social occasions. Their initial collection features merino wool pieces and emphasizes sustainability, with donations to women's charities linked to sales. Meanwhile, Rat & Boa continues to gain popularity with its versatile slip dresses that cater to both casual and formal settings, appealing to a celebrity audience. The 'tomboy femme' trend is emerging, characterized by a blend of utilitarian styles and feminine details, with key wardrobe staples highlighted for the look. Additionally, a viral TikTok video by Jools Lebron promoting a modest work aesthetic has sparked a trend for 'demure' fashion and beauty choices, leading to the creation of merchandise inspired by her style. Lastly, current runway trends celebrate feminine energy with bold metallics and playful bows, reflecting a cultural shift towards embracing girlhood themes.