Country music star Keith Urban surprised Athens, Alabama, with a free pop-up concert at the Buc-ee's gas station, attracting thousands of fans. The event, announced only a few hours beforehand, saw enthusiastic attendees who discovered the news through social media. Mayor Ronnie Marks confirmed the city scrambled to accommodate the large crowd, providing necessary security and infrastructure. Photos and videos from the concert show the massive turnout and vibrant atmosphere. The event was particularly special for Sherrie Orlofske, whose daughter performed as a backup singer for Urban. This unique concert has been described as both random and awesome, leaving a memorable mark on the local community.